Continental Life Building, Art Deco skyscraper in Midtown St. Louis, United States.
The Continental Life Building is an Art Deco high-rise in the Midtown neighborhood of St. Louis, recognized by its vertical lines and geometric patterns across the facade. It now functions as a residential address with amenities that include a fitness studio, an outdoor pool, and a parking garage.
Architect William B. Ittner designed the building in the early 1920s as the headquarters of the Continental Life Insurance Company. Decades later, the offices were converted into apartments as downtown St. Louis shifted away from corporate use.
The apartments inside carry names drawn from St. Louis history, so residents encounter local references in their daily lives. This gives the building a connection to the city that goes beyond its walls.
The building sits in Midtown St. Louis, a central area that is easy to reach on foot or by public transit from other parts of the city. Since it is a residential building, visitors can appreciate the exterior and facade from the street without entering.
The building was designed solely as office space for an insurance company and was never intended to house residents. When the conversion happened, the original Art Deco facade was kept intact, so what you see from the street today looks much as it did a century ago.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
