Continental Life Building

The Continental Life Building is an Art Deco skyscraper in Midtown St. Louis featuring distinctive vertical lines and geometric patterns on its facade. The structure contains residential units with two elevators and includes amenities such as a fitness studio, outdoor pool, and parking garage.

Architect William B. Ittner designed this structure in the early 1920s as headquarters for the Continental Life Insurance Company. The building later transitioned from corporate offices to residential apartments, reflecting how urban structures adapt to changing needs over time.

Residential units carry names rooted in St. Louis history, creating a daily connection between residents and the city's local heritage. These names help people feel linked to the place where they live and its deeper background.

The building is centrally located in Midtown and easy to navigate with two elevators serving the residential units and amenities. Visitors can access the fitness studio and outdoor pool, making it a self-contained space that works for both daily living and leisure activities.

The structure was originally built solely as corporate office space for an insurance company before being converted to residential living. This transformation demonstrates how early-century buildings can be successfully repurposed to serve new generations while preserving their architectural character.

Location: St. Louis

Architects: William B. Ittner

Floors above the ground: 22

Elevators: 2

GPS coordinates: 38.63850,-90.23270

Latest update: December 11, 2025 18:02