Terry's Theatre, Victorian theatre in Strand, London.
Terry's Theatre was a brick theatre building on Strand in London's West End with seating divided into several levels from pit to dress circle. The building could hold around 800 spectators and hosted a mix of comedies and dramatic productions.
The theatre opened in 1887, designed by architect Walter Emden on the site where a public house once stood. Its owner Edward Terry had previously worked as an actor in other West End theatres.
The 1888 production of Arthur Wing Pinero's Sweet Lavender achieved 683 performances at Terry's Theatre, generating substantial revenue of 20,000 pounds.
The building no longer exists as it was converted into a cinema in the early 1900s and later demolished. Those interested in its history can find information in theatrical archives and historical records of the area.
Theatre architect Frank Matcham undertook major renovations in 1905 that modernised the interior of the building. The later conversion to a cinema showed how entertainment venues adapted as popular tastes shifted.
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