WRIF, rock radio station
WRIF is a rock radio station based in the Detroit, Michigan area, broadcasting on 101.1 MHz. Its studios are in Ferndale, and the transmitter is located in Southfield, a nearby suburb.
The station started in 1948 under the name WXYZ-FM, playing standards and light music before shifting to rock in the early 1970s. It received its current call letters in 1971 and became one of the early adopters of album-oriented rock radio.
WRIF goes by the name "101 Riff Rocks" and is seen by many Detroiters as part of the city's everyday soundtrack. The station has a loyal following that tunes in regularly, treating it as a familiar voice in the local rock scene.
You can tune in on 101.1 MHz from a regular radio or listen online through streaming platforms. If you want to get in touch with the station, you can reach them by phone or through their website.
WRIF has long been known for its stickers featuring images and slogans tied to bands, local events, or Detroit sports teams, which many listeners collect. Over the years, these stickers have become a recognizable sign of the station and remain popular with fans across the region.
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