Harley-Davidson Motorcycle Factory Building

The Harley-Davidson Motorcycle Factory Building on Juneau Avenue is a six-story industrial structure with dedicated areas for machine production and assembly work. The building displays classic factory features with large windows and heavy brick construction typical of early 1900s industrial architecture.

The building grew from a small backyard workshop founded in 1906 into a large industrial plant. The facility underwent multiple expansions and upgrades that allowed the company to manufacture thousands of motorcycles each year.

The factory building embodies Milwaukee's identity as a motorcycle manufacturing hub, with generations of workers contributing their skills and pride to the craft. Its presence shaped how people in the city viewed industrial work and craftsmanship.

The building sits in an accessible Milwaukee industrial area and received recognition on the National Register of Historic Places in 1994, marking its historical importance. Visitors can view the impressive brick architecture and scale of the complex from the street.

The building housed specialized machinery that allowed Harley-Davidson to manufacture its first racing motorcycles, which reached speeds over 100 miles per hour (160 km/h). This high-performance manufacturing capability made the factory a center of motorcycle innovation.

GPS coordinates: 43.04611,-87.96000

Latest update: December 11, 2025 11:01