Ojang-dong Heungnamjip Main Store, Korean restaurant in Gwanghui-dong, South Korea.
Ojang-dong Heungnamjip Main Store is a Korean restaurant in Gwanghui-dong that prepares traditional naengmyeon noodles made from sweet potato starch, served in stainless steel bowls with sliced vegetables and beef. The dish comes with a clear broth and various side accompaniments.
The restaurant opened its doors in 1953 and became part of a cluster of North Korean naengmyeon establishments in the Ojang-dong district of Seoul. Its founding coincided with the postwar period when North Korean immigrants were arriving in the city.
The restaurant serves Hamheung-style naengmyeon with chewy noodles that reflect the cooking traditions brought by North Korean immigrants who settled in Seoul.
The restaurant maintains regular daily service with occasional closures depending on the calendar schedule. Visitors should note that the location in a busy area makes midday and evening hours the busiest times to visit.
The restaurant offers customization options for naengmyeon, including the addition of young ray, raw fish, or minced meat alongside steaming meat broth. These variations allow guests to tailor their dish to personal preferences.
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