Alcotraz London: Cell Block Two-One-Two, Themed cocktail bar in Shoreditch, London, United Kingdom.
Alcotraz London: Cell Block Two-One-Two is a themed cocktail bar in Shoreditch that immerses guests in a fictional prison environment complete with metal cells and costumed performers. The space blends theatrical performance with craft cocktail preparation, creating a role-playing scenario where visitors become part of an underground narrative.
The bar draws inspiration from classic prison films and television that have long captured public interest in criminal narratives. The concept emerged from London's innovative cocktail scene, where venues began experimenting with immersive experiences beyond traditional drinking establishments.
The venue represents modern British nightlife's embrace of interactive theatre blended with craft drinks and social gathering. Visitors step into a shared story that invites group participation and encourages people to break free from typical bar experiences.
The venue is located on Hackney Road and operates several days each week with sessions lasting around an hour and forty-five minutes. Guests should expect a packed experience given the popularity, so arriving early or booking ahead is wise.
Visitors must sneak their own bottle past fictional guards, after which bartender characters transform it into specially crafted drinks. This process differs each night as actor interactions and improvisation shift based on the group's choices and energy.
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