Alcotraz London: Cell Block Two-One-Two, Themed cocktail bar in Shoreditch, London, United Kingdom.
Alcotraz London: Cell Block Two-One-Two is a themed cocktail bar in Shoreditch that immerses guests in a fictional prison environment complete with metal cells and costumed performers. The space blends theatrical performance with craft cocktail preparation, creating a role-playing scenario where visitors become part of an underground narrative.
The bar draws inspiration from classic prison films and television that have long captured public interest in criminal narratives. The concept emerged from London's innovative cocktail scene, where venues began experimenting with immersive experiences beyond traditional drinking establishments.
The venue represents modern British nightlife's embrace of interactive theatre blended with craft drinks and social gathering. Visitors step into a shared story that invites group participation and encourages people to break free from typical bar experiences.
The venue is located on Hackney Road and operates several days each week with sessions lasting around an hour and forty-five minutes. Guests should expect a packed experience given the popularity, so arriving early or booking ahead is wise.
Visitors must sneak their own bottle past fictional guards, after which bartender characters transform it into specially crafted drinks. This process differs each night as actor interactions and improvisation shift based on the group's choices and energy.
Address: Unit 3B, 127 Hackney Rd, London E2 8GY, UK
Opening Hours: Tuesday-Wednesday 18:35-20:50; Thursday 18:35-23:15; Friday 16:10-23:15; Saturday 11:30-23:15; Sunday 12:00-22:45
Phone: +442038355767
Website: https://alcotraz.co.uk/locations/london
GPS coordinates: 51.53011,-0.07437
Latest update: December 6, 2025 19:00
London houses a notable number of unconventional drinking establishments and concealed bars that extend well beyond the ordinary pub experience. In former Underground stations, converted Victorian lavatories and behind unassuming facades, resourceful operators have created spaces that transport visitors to different eras and worlds. These venues often require a degree of discovery: entrances hide behind refrigerator doors, in apparent detective agencies or through small red doors that only the informed notice. The range extends from historic vaulted cellars like Gordon's Wine Bar, which has existed since 1890, to themed concepts such as Cahoots, housed in a disused 1940s Underground shaft. The Attendant uses a former Victorian public toilet as a café, while bars like Evans & Peel Detective Agency guide their guests through a role-playing scenario before granting access to the actual establishment. At higher elevations, Duck & Waffle and the bar at Heron Tower offer views across the city from the 40th floor. Most of these establishments concentrate in neighborhoods such as Soho, Shoreditch and the West End, where traditional pubs sit alongside experimental cocktail bars and specialized coffeehouses.
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