Cine-Theatro Íris, Movie theater in Centro, Rio de Janeiro, Brazil.
Cine-Theatro Íris stands on Rua da Carioca in Centro, between Largo da Carioca and Praça Tiradentes. The building has an Art Nouveau facade and interior, with tiles imported from the Gilliot & Cie. factory in Belgium and crystal mirrors from France. Its auditorium seats 453 people.
João Cruz Júnior opened the hall on 30 October 1909 with 200 seats as Cinematographo Soberano, named after one of his horses. In 1914 it became Theatro Victoria, a variety theatre, and in 1915 it partnered with Universal Studios to premiere that company's films in Rio. The 1921 renovation added a third floor, Art Nouveau ornament and capacity for 1,200 spectators, and the house took the name Íris from a panel of the goddess at the entrance.
The name Íris comes from a panel of the goddess that stood at the entrance after the 1921 renovation. From 1983 the hall showed erotic and striptease shows and pornographic films, the so-called cinemas poeira, with a mainly male audience. More recently it hosted the Loud! parties, where bands such as Los Hermanos and Autoramas played at weekends.
The venue continues operating under family management, ensuring regular maintenance of the historic space and its original features. Arrive early to explore the entrance area and ornamental details without feeling rushed, and check beforehand if a screening or event is scheduled.
Ruy Barbosa, the jurist and statesman, held a permanent seat at the Íris with his initials carved into it. The house stayed in the hands of the founder's family, and it is now run by his great-grandson, Raul Pimenta Neto. In the 2000s the room hosted the Loud! parties, where bands such as Los Hermanos and Autoramas played.
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