Otavalo, Market town in Imbabura Province, Ecuador.
Otavalo is a town in Imbabura Province, Ecuador, known for its Andean handicraft market. Streets surround a central square with stalls covered by concrete umbrellas that expand into neighboring districts on market days.
The town emerged in 1534 as a Spanish foundation on an older settlement site and developed into a regional trading hub during the 20th century. Weaving and agriculture shaped its growth over the centuries.
Residents speak Kichwa alongside Spanish and maintain their identity through woven textiles designed according to family patterns. Many inhabitants wear braided hair as a sign of their heritage.
Access is typically via Ibarra or Quito, and the market sits in the town center within walking distance. Weekends draw larger crowds, while weekdays offer calmer conditions.
The surrounding area includes several crater lakes within volcanic terrain, accessible from the town. Local musicians craft panflutes and other instruments demonstrated directly at the market.
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