World Financial Group, Financial services company in Johns Creek, Georgia, US
World Financial Group is a financial services company in Johns Creek, Georgia, that distributes insurance and investment products through self-employed agents. The firm operates with a network structure where representatives serve clients throughout North America and may build their own teams.
The firm started in 1991 as Alexander Inc and later changed its name to World Marketing Alliance. Dutch insurer Aegon purchased the company in 2001 and integrated it into its North American operations.
The name combines global reach with financial services, reflecting its cross-border ambitions. Agents often meet prospects in homes or rented office spaces, building personal relationships as part of the sales approach.
Those interested in becoming agents must obtain state licenses and complete multiple training sessions. Most activity happens outside regular office hours, as client meetings often take place in evenings or on weekends.
In the 1990s the organization ran its own satellite television network to broadcast training content to thousands of agents across the country. This technology allowed live transmissions of conferences and sales training directly into local offices and meeting rooms.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
