Statue of Adolf Dassler, Bronze statue in Herzogenaurach, Germany
The Statue of Adolf Dassler shows the entrepreneur at life-size, seated as if watching from the stadium grandstand during an athletic event. The bronze figure captures him in a relaxed posture, looking toward the field as a casual observer of the sports he helped popularize.
Sculptor Josef Tabachnyk created this bronze work in 2006 to honor Dassler, who founded the sports company that became a global enterprise. The monument was completed decades after the founder's death, recognizing his lasting impact on sports manufacturing and his hometown.
The statue reflects Herzogenaurach's role as the birthplace of a worldwide sports brand that shaped the global athletic wear industry. It shows visitors how local business vision transformed a small town into an important industrial center.
The statue sits near the entrance of Adi Dassler stadium and is easy to locate, with parking facilities and wheelchair accessibility nearby. Visitors can view the bronze figure from outside the stadium gates without needing to purchase entry tickets.
Identical copies of this bronze sculpture stand inside Adidas flagship stores in New York and Paris, connecting three continents through the same artistic vision. This global presence reveals how the founder and his brand extended far beyond the small German town where they began.
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