Mercato dei Fiori Vecchio, Flower market in Pescia, Italy.
Mercato dei Fiori Vecchio is a flower market building in Pescia that houses trading spaces, warehouses, and offices arranged on multiple levels. These spaces connect through walkways and staircases that help visitors and workers move through the complex.
Leonardo Savioli and the Quadrifoglio group designed this building complex, which opened in 1951 to support the expanding flower trade in Tuscany. The project came at a time when regional flower commerce was growing quickly.
The covered market was built for the carnation trade that replaced Pescia's silk mills and paper works in the 1930s; a first open shed for flower sales went up in 1925. The building reopened in August 2024 after years of disuse and now hosts events, fairs and small markets.
The complex occupies a full block bounded by via Amendola, via Turati, via VIII Settembre and via F.lli Rosselli, between the Duomo bridge over the Pescia and the railway station. The rear entrance opens onto via VIII Settembre. The building stands 7 metres back from via Amendola, leaving a forecourt once called the "piazzetta affari". Reopened in August 2024 after restoration, it now hosts events and markets.
The building features a floating vault roof design that allows the interior trading spaces to feel open and filled with natural light. This technical solution was carefully planned to bring together modern architecture and practical market needs.
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