Mercato dei Fiori Vecchio, Flower market in Pescia, Italy.
Mercato dei Fiori Vecchio is a flower market building in Pescia that houses trading spaces, warehouses, and offices arranged on multiple levels. These spaces connect through walkways and staircases that help visitors and workers move through the complex.
Leonardo Savioli and the Quadrifoglio group designed this building complex, which opened in 1951 to support the expanding flower trade in Tuscany. The project came at a time when regional flower commerce was growing quickly.
This market represents how local people shifted from making silk to growing flowers, a change that still shapes daily life in the region. Visitors can sense how this move transformed what matters most to the community.
The building sits in a clear location between Via Amendola, Via Turati, Via VIII Settembre, and Via Rosselli, making it easy to find. There is a restaurant inside and municipal offices where you can ask for information or take a break.
The building features a floating vault roof design that allows the interior trading spaces to feel open and filled with natural light. This technical solution was carefully planned to bring together modern architecture and practical market needs.
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