Heineken Experience

The Heineken Experience is a four-floor museum in Amsterdam's De Pijp district that shows the brewing process through interactive stations and historic equipment. The exhibition includes original copper kettles, multimedia installations, and production machinery from the years when beer was still made here.

Gerard Adriaan Heineken purchased an existing brewery in 1867 and renamed it, launching the brand. Production ran until 1988, after which the old halls were opened to visitors.

The name refers to the family of Gerard Adriaan Heineken, an Amsterdam entrepreneur from the 19th century. Today visitors walk through the former brewery rooms, smell malt and hops, and follow the steps that turn grain into beer.

The museum hands out two tokens during the visit that can be exchanged for beer. Tickets should be booked in advance because time slots fill up quickly.

One of the installations puts visitors in the role of a bottle traveling through the entire filling process. The simulation uses motion, light, and sound to recreate the journey from empty container to sealed product.

Location: Amsterdam

Inception: 1991

Official opening: 1991

Part of: Heineken Brouwerij, Heineken Brewery

Address: Stadhouderskade 78, 1072 AE Amsterdam

Opening Hours: Monday-Thursday 10:30-19:30; Friday-Sunday 10:30-21:00

Website: http://heinekenexperience.com

GPS coordinates: 52.35784,4.89178

Latest update: December 5, 2025 22:28