Heineken Experience, Brewery museum in De Pijp district, Amsterdam, Netherlands
The Heineken Experience is a four-floor museum in Amsterdam's De Pijp district that shows the brewing process through interactive stations and historic equipment. The exhibition includes original copper kettles, multimedia installations, and production machinery from the years when beer was still made here.
Gerard Adriaan Heineken purchased an existing brewery in 1867 and renamed it, launching the brand. Production ran until 1988, after which the old halls were opened to visitors.
The name refers to the family of Gerard Adriaan Heineken, an Amsterdam entrepreneur from the 19th century. Today visitors walk through the former brewery rooms, smell malt and hops, and follow the steps that turn grain into beer.
The museum hands out two tokens during the visit that can be exchanged for beer. Tickets should be booked in advance because time slots fill up quickly.
One of the installations puts visitors in the role of a bottle traveling through the entire filling process. The simulation uses motion, light, and sound to recreate the journey from empty container to sealed product.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
