The more of you the more I love you

The More of You the More I Love You is a neon text sculpture with bright pink letters mounted on a wall near the intersection of Apollolaan and Beethovenstraat in Amsterdam-Zuid. The artwork spans several meters and remains clearly visible even during daylight hours due to its strong luminescence.

The artwork was created in 2017 by British artist Tracey Emin as part of the ARTZUID exhibition, which features contemporary outdoor installations throughout the city. This exhibition helped integrate modern artistic works into Amsterdam's public spaces.

The work shows contemporary artistic expression in Amsterdam's public spaces and contributes to the city's collection of accessible street art. It speaks directly to people passing by, creating a personal connection between the artwork and the viewer.

The sculpture is easy to reach on foot or by bike and sits in a well-connected residential neighborhood. Best visibility occurs after sunset, when the pink letters glow most intensely and the surrounding area grows darker.

The artwork turns public space into a personal exchange, inviting passersby to pause and reflect on its direct message. The simplicity of the statement contrasts with the technical complexity of the neon installation, creating a surprising blend of emotion and craft.

Location: Amsterdam

Inception: 2017

Creator: Tracey Emin

GPS coordinates: 52.35015,4.87071

Latest update: December 14, 2025 16:43