Advision Studios, Recording studio in Fitzrovia, England
Advision Studios was a recording facility in Fitzrovia housed at 23 Gosfield Street with capacity for a 60-piece orchestra and a 35mm film projection screen for synchronizing recordings with motion pictures. The complex combined music production spaces with equipment suited to large-scale projects.
The studio was founded in the 1960s by Guy Whetstone and Stephen Appleby, initially operating from 83 New Bond Street before moving to Gosfield Street in 1969. This relocation enabled the facility to expand its production capabilities.
The studio became a major hub for progressive rock recording during the 1970s, attracting bands like Yes and Emerson, Lake & Palmer to create their albums here. Musicians sought out these facilities specifically to realize their most ambitious artistic visions.
The facility was set up to handle large production teams and specialized work involving orchestral arrangements and film synchronization projects. Access to such studios typically requires advance arrangements with the management.
In 1968, this was the first location in the United Kingdom to use a professional eight-track recorder manufactured by Scully Recording Instruments. This equipment marked a turning point for music production technology and quality across the country.
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