Etruria Hall

Etruria Hall is a Neoclassical building in Stoke-on-Trent featuring a central three-story block with two-story pavilions on either side. The structure displays a prominent pediment and carefully designed interior spaces that reflect the architectural conventions of the period.

The building was constructed between 1768 and 1771 by architect Joseph Pickford as the residence of potter Josiah Wedgwood. Financial pressures in the 1840s led to its sale and a shift away from private residential use.

The interior decorations were designed by artist John Flaxman between 1781 and 1787, with possible involvement from William Blake. These artistic details reflect the refined taste of the property's original owner and remain visible to visitors today.

The building now functions as part of a hotel with conference and event facilities. Access to interior spaces may vary depending on hotel operations and scheduled events, so it is helpful to check ahead for viewing opportunities.

The cellars beneath the building served as workshops where Josiah Wedgwood developed pottery compositions and experimented with different materials. These underground spaces were integral to the creative work of the renowned potter.