Peter Jones, Department store in Sloane Square, London, United Kingdom
Peter Jones is a multi-storey department store at Sloane Square in the Royal Borough of Kensington and Chelsea, offering clothing, household goods, electronics, cosmetics, and dining options under one roof. The sales floors span several levels connected by escalators and maintain a bright, open layout that guides shoppers through different sections.
The store was established in 1877 and moved into its current building in 1936, which became an example of British interwar architecture. The facade from the 1930s shows the shift from traditional shop fronts toward modern retail spaces with extensive glazing.
The shop carries its founder's name and remains a fixture for residents who visit not only to browse goods but also to meet for coffee or watch passersby from the restaurant windows. The curved glass facade facing the street creates an open feeling that connects the interior with the outside world, making it part of everyday street life.
The building sits directly on Sloane Square with access to the Underground and several bus routes linking central London and surrounding neighborhoods. Visitors will find lifts and escalators inside for step-free access, plus an information desk on the ground floor.
The curved window bands on the exterior were designed to draw daylight deep into the building and flood interior spaces with natural light. This design feature was uncommon at the time and aimed to invite customers to linger without relying on artificial lighting.
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