Simpsons of Piccadilly, Art Deco building in Piccadilly, England
The Portland stone facade features glass strips and steel-framed windows across its six floors, with curved display windows at street level.
Alexander Simpson commissioned architect Joseph Emberton to create Britain's largest menswear store, which opened its doors in April 1936.
Former Bauhaus director László Moholy-Nagy designed the visual merchandising elements, including innovative window displays and interior signage systems.
The building sits between Piccadilly and Jermyn Street, occupying 11,000 square feet of retail space near London's Savile Row district.
The building incorporates light ducts and wells that channel natural sunlight deep inside, complemented by concealed neon strips for nighttime illumination.
Location: City of Westminster
Inception: 1936
Architects: Joseph Emberton
Architectural style: Art Deco
GPS coordinates: 51.50920,-0.13610
Latest update: May 27, 2025 13:21
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