Ideal House, Art Deco office building in Westminster, London, England
Ideal House is a seven-story office building in Westminster located at the corner of Great Marlborough Street and Argyll Street. Its black granite exterior features golden Egyptian-influenced decorative inlays that draw attention across all visible sides.
The building was designed in 1929 as the London headquarters for the National Radiator Company and reflects growing American architectural influence on British commercial design. Its Art Deco style expressed the modern industry and technology of that era.
The Egyptian-inspired decorative patterns reflect early 20th-century fascination with ancient design elements. These ornamental details remain visible today and define the character of this corner location.
The building sits at a busy intersection in central London and is easily accessible by shops and public transport nearby. The black granite and gold exterior is clearly visible from the street and offers photo opportunities from multiple angles.
The design was modeled after the American Radiator Building in New York, showing how quickly modern design ideas traveled across the Atlantic. This transatlantic connection demonstrates the strong exchange in architecture during the 1920s.
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