Hoover Building, Art Deco factory in Perivale, England.
The Hoover Building is a former factory in the London district of Perivale, now converted into a residential development. The white facade rises with tall columns and geometric forms along Western Avenue, while the long frontage is articulated by a play of blue and cream tiles.
The site opened in 1933 as a production facility for vacuum cleaners and employed over a thousand workers at its peak. During the Second World War, the premises produced aircraft components before the factory later lost its original function and was converted into apartments.
The name recalls the American company that manufactured vacuum cleaners here, and its logo remains visible on the front. The symmetrical arrangement of windows and colored tiles creates a pattern that gives the structure a certain lightness, echoing the design of cinemas or cafés from the interwar period.
The best vantage point lies along the A40, where the entire length of the frontage is visible. The grounds can be approached from outside, though the interior remains private and is not open to visitors.
A supermarket now occupies part of the ground floor, allowing visitors to enter the interior at least partially. The original entrance hall with its marble details remains visible, offering a sense of the former elegance of the premises.
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