Breakfast Television Centre

Breakfast Television Centre is a postmodern structure in Camden Town featuring distinctive plastic eggcups along its roofline. The building combines a modernized glass facade with a base converted from a former car showroom and sits near Regent's Canal.

The building opened in 1981 as TV-am headquarters, converting a former car showroom into a broadcasting facility. Architect Terry Farrell shaped its design with postmodern elements that reflected the television studio aesthetic of that era.

The building served as a hub for European media professionals and attracted talent working in television production. Visitors notice how the space functioned as a meeting point for creative teams shaping broadcast content that reached wide audiences.

The site sits in an active neighborhood with good transport links to Camden's centre and the Underground. Visitors should know that the building primarily functions as a production facility with limited public access.

The rooftop eggcups originated from the early TV-am days and served as a visual signature for breakfast television programming. Despite multiple ownership changes and renovations over the decades, these quirky forms have remained in place and continue to define the building's character.

Location: London Borough of Camden

Inception: August 1981

Architects: Terry Farrell

Architectural style: postmodern architecture

GPS coordinates: 51.54111,-0.14335

Latest update: December 9, 2025 18:44