Twist Museum
Twist Museum is a museum on Oxford Street in Westminster featuring over 80 interactive exhibits focused on optical illusions and sensory effects. The displays use mirrors, light, and spatial tricks to demonstrate how the brain processes and interprets visual information.
The museum opened recently with the goal of creating a space for playful learning about perception and visual deception. It has quickly become a popular destination for families and visitors exploring Westminster.
The museum's name reflects the idea that everyone perceives the world from their own perspective. Visitors experience how their senses can be fooled and gain insight into how the brain processes visual information.
The museum is located in a busy area with shops and cafes and is easily accessible by public transport. The spaces are equipped with ramps and sufficient room for barrier-free visiting, and a visit takes about one to one and a half hours.
The museum collaborates with illusion artists from around the world to create unique works that challenge the brain. A standout feature is the Colour Flip room with inverted walls and floor, perfect for videos where the world appears upside down.
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