Novikov, Asian Italian restaurant in Mayfair, London, GB
Novikov is a three-floor restaurant on Berkeley Street in Mayfair featuring separate dining rooms for Asian and Italian cuisine. A lounge bar connects the two sections and sits directly across from the Ritz Hotel.
Novikov was founded by Arkady Novikov, an entrepreneur who has built a large restaurant network starting in 1962. His expansion to London demonstrates how international dining concepts spread globally in recent decades.
The open kitchen in the Asian dining section displays fresh seafood and vegetables arranged like those found in traditional Asian markets, giving visitors a direct view of ingredient quality.
The restaurant is accessible for wheelchair users throughout all three floors, and reservations are available for both dining sections. Booking ahead is helpful, especially during evenings, to secure a good table.
The Italian dining section features a wood-fired oven and suede-covered walls combined with oak-framed mirrors and rustic lighting that create a distinct mood. This design approach deliberately contrasts with the contemporary feel of the Asian side.
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