Lego, Toy store in Le Marais district, France.
Lego is a toy store on two floors in the Marais district with construction sets and thematic display models throughout the space. The selection includes both ready-made sets and individual pieces for building custom creations.
The store opened in 2014 and is one of the main sales locations for the Danish company founded in 1932. This opening marked the brand's expansion into the French market with a flagship location.
The store blends Scandinavian design traditions with local Parisian influences visible in its displays. Visitors can see how both aesthetics meet in the visual layout of the space.
Visitors can create custom minifigures at a personalization station and select individual pieces from the extensive Pick-a-Brick wall. It is worth planning enough time to explore all areas and build custom creations.
The store features rotating temporary installations of Lego constructions that recreate famous Paris landmarks in detailed miniature models. These changing displays keep the location interesting for repeat visitors.
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