Magasin Usine SEB, Factory outlet store in Selongey, France
Magasin Usine SEB is a factory outlet in Selongey that sells household appliances and kitchenware from brands owned by the SEB Group. The store carries products from multiple well-known manufacturers that all belong to the same parent company.
The company began in 1857 when a craftsman started a small workshop in Selongey producing household items. This local operation eventually grew into a corporation that operates across the world today.
The store reflects France's industrial past through its connection to a company that grew from a village workshop into a global manufacturer. You can see how different brands operate together under one corporate umbrella.
The store sits roughly 10 minutes from exit 5 of the A31 motorway and is easy to reach by car. It makes sense to check opening times before visiting and to arrive during daytime hours when selection is typically best.
The factory stands on the original site where production started more than 160 years ago. You visit the very place where a global company's story began.
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