Fiserv Forum, Multi-purpose sports venue in downtown Milwaukee, United States
Fiserv Forum is a multi-purpose sports arena in downtown Milwaukee, Wisconsin, that features multiple tiers and suites, with glass facades and open entrance areas. Inside, wide concourses wrap around the playing floor, while digital screens and scoreboards hang from the ceiling and light up the space.
Construction of this facility started in summer 2016 and was completed in August 2018 to replace the city's former sports center. The first event took place shortly after opening and marked the beginning of a new era for local professional sports.
The arena serves as home court for the city's basketball teams and carries the name of an international financial services company. Besides sporting events, it hosts concerts and shows, making it a gathering point for residents and visitors from across the region.
The complex is centrally located downtown and easy to reach on foot or by public transport. Visitors will find parking lots nearby along with restaurants and shops that stay open before and after events.
The arena's name comes from a 25-year sponsorship deal signed on July 26, 2018 with Fiserv, a financial services technology firm; local companies such as Harley-Davidson and Miller Brewing did not bid for the rights. The flat overhanging roof edge is fixed, not movable.
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