Edificio Avenida Central, Office skyscraper in Centro district, Rio de Janeiro, Brazil
The Edificio Avenida Central is an office tower with 34 floors rising above Avenida Rio Branco. Its facade follows International style principles with geometric proportions and opens to the busy street below.
The building stands on the site of the 1911 Hotel Avenida, whose Galeria Cruzeiro and the tram terminus known as Tabuleiro da Baiana were demolished in 1958. Developer Regine Feigl built the tower in three years, and it opened on 22 May 1961 under governor Carlos Lacerda, when Rio formed the state of Guanabara alone. It was the first building in central Rio with a steel frame instead of reinforced concrete.
The building displays modernist design principles that shaped Rio de Janeiro in the 1960s. Its clean lines and functional forms reflect ideals widely shared among Brazilian architects of that era.
The building is visible from street level and easy to reach through its central location on a main avenue. The interior is accessible during business hours with multiple elevators facilitating vertical movement.
The building was the first in central Rio de Janeiro erected with a steel frame instead of reinforced concrete, and the first to use the "tower-on-plinth" layout: a 34-floor tower over a four-level shopping base. A ground-floor Chopp Brahma snack bar still keeps its original facade.
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