Coca-Cola billboard, Illuminated billboard in Kings Cross, Sydney, Australia
The Coca-Cola billboard spans 41 meters in length and 13 meters in height, featuring a red and white neon sign alongside a flex-faced display.
Installed in 1974, the billboard became a permanent fixture after Coca-Cola Amatil purchased it in 2008 following decades of leasing arrangements.
The letters from the original sign were sold at auction in 2015, generating $100,700 for charitable causes during the structure's modernization.
Visitors can observe the largest controllable LED sign in the Southern Hemisphere from William Street, the main road connecting Sydney CBD to Kings Cross.
The billboard contains eighty-eight vertical bars of red tubing and 800 fluorescent lamps that create thirteen different lighting patterns throughout the evening.
Location: New South Wales
GPS coordinates: -33.87528,151.22224
Latest update: July 24, 2025 11:45
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