Coca-Cola billboard, Illuminated billboard in Kings Cross, Sydney, Australia
The Coca-Cola billboard is a large illuminated sign in Kings Cross, Sydney, combining red and white neon tubes with a modern LED display. The structure dominates the western side of William Street and is a distinctive feature of the streetscape.
The sign was originally installed in 1974 and was leased for many years before a major beverage company purchased and kept it permanently in 2008. This change marked a shift in its long-term presence in the city.
The sign has become a landmark that people recognize as part of Kings Cross, and visitors often stop on William Street to photograph it during evening hours.
The sign sits on William Street, the main road connecting Sydney's business district with Kings Cross and is easily accessible on foot. The best viewing angle comes after dark when the lights are most striking.
The sign uses red neon tubes and switches through several different lighting patterns as evening progresses, keeping the display varied and engaging. This light show is easy to observe at night and makes it more than just a static advertisement.
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