Rue Neuve - Nieuwstraat, Commercial pedestrian street in Pentagon district, Brussels, Belgium

Rue Neuve-Nieuwstraat is a straight pedestrian shopping street about 600 metres long, running from Place Charles Rogier to Place de la Monnaie. Its buildings include light stone facades with curved bays and large dark display windows; high on one facade the letters "ZARA" are mounted, and a vertical red "HEMA" sign hangs on the opposite side. A vertical banner reading "Tintoretto" stands near the centre.

The street was originally called Rue Notre-Dame and established in 1617 as a residential area. After North Station opened in 1839, it gradually transformed into a commercial center over the following decades.

The street's name comes from the nearby Church of Our Lady of Finistère, not from its shops. Since the mid-19th century it has been Brussels' main shopping artery, and since the 1920s it was known as the city's cinema street, with the 1932 Métropole cinema designed by Adrien Blomme. Today chain stores such as C&A, HEMA and WE line the route, and the street appears on the Belgian Monopoly board.

The street is centrally located and served by two metro stations: De Brouckère and Rogier, with connections to multiple metro lines. It is best to visit during less crowded hours to have a more pleasant shopping experience.

In the Belgian editions of Monopoly, both Dutch- and French-language, Rue Neuve is the most expensive street on the board. The top floors of its buildings are often empty or inaccessible, so the street is nearly deserted in the evening; the city is trying to bring housing back.