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Maison de la Vache qui rit

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Maison de la Vache qui rit

Maison de la Vache qui rit, Food industry museum in Lons-le-Saunier, France.

Description

This museum in Lons-le-Saunier tells the story of a famous French cheese brand through original packaging, advertisements, and objects from its long history. The displays walk you through how the product was made, designed, and sold to people across the world over more than a century.

History

Cheese production started here in 1921 and grew into a success across France and beyond. The museum was built years later directly on the original production site to preserve and tell this story.

Culture

The museum reveals how this French cheese brand became a household name and shaped eating habits across France through smart marketing and design. You can see how the red cow icon evolved and why it still resonates with people who grew up with the product.

Practical

The site works well for families since there is a playground and hands-on activities where you can learn about production. On-site dining and a shop make it easy to spend a few hours here without needing to leave for basic needs.

Did you know?

Many visitors miss that guided tours offer a look at old machinery and production techniques that reveal how things were made decades ago. This behind-the-scenes view contrasts sharply with the modern methods used today.

Location
Inception
2009
Address
25 Rue Richebourg, 39000 Lons-le-Saunier
Phone
GPS coordinates
46.67715,5.55566
Latest update
December 12, 2025 14:22

AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide. Discover all places nearby (Lons-le-Saunier).

« Maison de la Vache qui rit - Food industry museum in Lons-le-Saunier, France » is provided by Around Us (aroundus.com). Images and texts are derived from Wikimedia project under a Creative Commons license. You are allowed to copy, distribute, and modify copies of this page, under the conditions set by the license, as long as this note is clearly visible.

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