ASM Experience, Rugby museum at Parc des Sports Marcel Michelin, Clermont-Ferrand, France
The ASM Experience spreads across 600 square meters, presenting ten thematic spaces dedicated to rugby through multimedia displays and interactive exhibits.
The museum opened its doors in 2016 to showcase the legacy of ASM Clermont Auvergne rugby club, which originated in 1911.
Visitors participate in rugby simulations, enter professional locker rooms, and learn about the rules through digital technology and augmented reality installations.
The facility welcomes guests on Mondays from 14:00 to 18:00, Saturdays from 10:00 to 15:00, and Sundays from 14:00 to 18:00.
In 2021, twenty-five thousand visitors explored this first French museum entirely devoted to a single rugby club and its sporting heritage.
Location: Clermont-Ferrand
Inception: 2016
Part of: Parc des Sports Marcel Michelin
Address: 35 rue du Clos Four, 63100 Clermont-Ferrand 63100 Clermont-Ferrand 63100 Clermont-Ferrand
Opening Hours: Monday 14:00-18:00; Saturday 10:00-15:00; Sunday 14:00-18:00
Phone: +33473146023
Email: contact@asm-experience.com
Website: https://asm-rugby.com/asm-experience
GPS coordinates: 45.79078,3.10597
Latest update: March 6, 2025 21:06
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