ASM Experience, Rugby museum at Parc des Sports Marcel Michelin, Clermont-Ferrand, France
ASM Experience is a rugby museum in Clermont-Ferrand featuring ten thematic sections spread across multiple gallery spaces. The exhibition mixes traditional displays with digital technology and augmented reality to explain the sport and its development.
The museum opened in 2016 to honor ASM Clermont Auvergne rugby club, which was founded in 1911 and became a major force in French rugby. The club's long history directly shaped the creation of this space as a place to share its story.
The space celebrates rugby passion through hands-on displays that invite visitors into the world of the sport. You can walk through professional locker rooms and experience how players prepare for matches.
The museum sits within Parc des Sports Marcel Michelin and operates on limited hours, so it helps to check opening times before visiting. You can walk through all ten sections in roughly two to three hours, making it a manageable afternoon or morning visit.
This museum was France's first to dedicate itself entirely to a single rugby club and its sporting history. This narrow focus sets it apart from broader sports museums and attracts serious fans of the game.
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