Nuovo Mercato dei Fiori, Flower market in Pescia, Italy.

Nuovo Mercato dei Fiori is a flower market complex on the Strada provinciale Mammianese in southern Pescia, on a lot of about nine hectares next to the railway station. Its core is a compact metal-and-glass parallelepiped: a glazed central front of 15 modules between two blind metal-clad walls, flanked east and west by six tapering steel masts per side, with five projecting loading platforms per side.

Construction of the market began in 1975 following a 1970 national competition to establish a new trading center for central Italy. The project emerged from the region's need to better organize and market its flower production.

The market's name, Nuovo Mercato dei Fiori, marks it as the successor to the older flower market built in the 1950s by Giuseppe Giorgio Gori and Leonardo Savioli. Its 1985 auction hall, added as a separate volume inside the main square hall, hosts flower sales by auction. The building stands beside Pescia's railway station, in the Pistoia flower-growing district it serves.

The market has loading docks for trucks and a large hall for negotiations along with several specialized areas for displaying and storing flowers. It is best visited in early morning hours when most trading activity and transactions occur.

The main hall features a flat roof supported by vertical metal pillars that allow abundant natural light to flood through extensive windows and skylights. This design creates a bright, open space that showcases the flowers while providing a practical working environment.