Nuovo Mercato dei Fiori, Flower market in Pescia, Italy.
Nuovo Mercato dei Fiori is a flower market in Pescia covering roughly nine hectares near the railway station. The building displays modern design with metal and glass elements, tall metal pillars, and loading docks for handling shipments.
Construction of the market began in 1975 following a 1970 national competition to establish a new trading center for central Italy. The project emerged from the region's need to better organize and market its flower production.
This market is a center of Italian flower trading where traditional practices and modern commerce interact daily. You can observe how the flower industry operates and the importance it holds for the region.
The market has loading docks for trucks and a large hall for negotiations along with several specialized areas for displaying and storing flowers. It is best visited in early morning hours when most trading activity and transactions occur.
The main hall features a flat roof supported by vertical metal pillars that allow abundant natural light to flood through extensive windows and skylights. This design creates a bright, open space that showcases the flowers while providing a practical working environment.
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