Shichirimi Beach, Historic beach in Mie Prefecture, Japan

Shichirimi Beach runs about 25 km along the Kumano-nada Sea from Kumano to Kihō in Mie Prefecture, a sand-and-gravel shore within Yoshino-Kumano National Park. A planted pine belt screens the beach from the wind, and at its northern end near Kumano City Station a pale tan rock, Shishi-iwa, juts out over the sand with shrubs and small pines on its upper surfaces.

During the medieval period, this coastline was known as Hamakaido, a pilgrimage route leading to the Three Grand Shrines of Kumano. The path served as a major spiritual journey for believers traveling from distant regions.

The name Shichirimi means "seven ri", referring to the length of the coast, which runs about 25 km and is Japan's longest sand-and-gravel shore. The pine belt planted as a windbreak against the strong sea wind was chosen in 1983 among the 100 Japanese landscapes to keep for the 21st century. From late April to 5 May, carp streamers were flown over about 1 km of the beach until the event ended in 2023.

The northern end of the beach, near Shishi Rock, is about a 10-minute walk from JR Kumano City Station on the Kisei Main Line. From May 1 to September 30, cars and motorcycles are barred from the sand at Inda Beach in Kihō to protect loggerhead turtle nests. The Hamakaidō walking route along the shore runs about 26.6 km, roughly 9 hours on foot.

Loggerhead turtles come ashore to lay eggs at Inda Beach on the Kihō side of Shichirimi Beach. From 1 May to 30 September, cars and motorcycles are banned from the beach to protect the nests and hatchlings.