ESOMAR, Membership organization in Amsterdam, Netherlands
ESOMAR is an international membership organization based in Amsterdam that brings together market research and opinion polling professionals from around the world. The organization develops guidelines and standards for ethical research practices and provides members with resources, publications, and networking opportunities.
ESOMAR was founded in 1948 to establish professional standards in market and opinion research after World War II in Europe. Over the decades, its membership expanded from Europe to become a global community of research professionals.
The organization brings together researchers from different countries to share methodologies and insights through conferences, publications, and collaborative projects.
Visitors and those interested in market research can learn about best practices and developments in the field through the organization's conferences, workshops, and publications. The website provides access to resources and information about attending events or joining the international community.
The organization works closely with the International Chamber of Commerce to develop and maintain a worldwide code of conduct for market research and data analytics. This code is followed by research professionals in many countries and serves as the foundation for ethical practices in the industry.
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