't Binnenhuis, National monument at Raadhuisstraat 46, Amsterdam
't Binnenhuis is a building on Raadhuisstraat in Amsterdam, constructed between 1904 and 1907 to serve as a shop and office for an interior furnishings company. The brick structure displays red and brown tones, large windows across multiple floors, a symmetrical facade with decorative stone details, and a distinctive roof featuring peaked sections on both sides.
The building was created around 1900 when entrepreneurs started a business focused on producing and selling well-designed, functional household items. After relocating and undergoing leadership changes, the operation closed in 1929 during an economic downturn.
The building once housed a shop that shaped how people thought about home design and crafted objects in the early 1900s. It served as a meeting place where visitors could see how furniture, ceramics, and glasswork could work together to create a unified interior.
The building sits centrally on Raadhuisstraat and is easily accessible on foot, with large windows that allow views into the interior and structural details. Original features remain visible from the street, so visitors can appreciate the architecture and craftsmanship without requiring special access.
A wealthy investor named Carel Henny funded the building and had a complete interior designed for himself within it, serving as a showcase for customers. These living spaces demonstrated what was possible with the furniture and objects sold in the shop.
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