Frölunda Torg, Shopping square in Gothenburg, Sweden

Frölunda Torg is a shopping square in western Gothenburg, Sweden, with over 200 shops, restaurants, and services spread across a large indoor and outdoor area. The square connects to a tram station and bus terminal, making it a hub for shoppers and commuters from nearby neighborhoods.

Frölunda Torg opened in 1966 and was inaugurated by Olof Palme, then a rising political figure. At the time, it was considered the largest shopping centre in Europe, and it has since been expanded and renovated several times to keep up with changing needs.

The name Frölunda comes from the surrounding district, and the square serves as a natural meeting point for people in western Gothenburg. On weekends, families and friends gather here not only to shop but also to eat and spend time together, giving the place a social role beyond retail.

The square is easy to reach by tram or bus, with frequent service and clear signs pointing to the shops and parking areas. Visitors can park in several lots and decks around the square, and the layout is mostly flat, making it simple to walk between stores and services.

Few visitors realize that the square's parking areas can hold around 3,000 cars, a scale that reflects its role as a regional shopping destination. Also, the tram stop right next to the square is one of the busiest in Gothenburg, with a tram arriving every few minutes.