Mariahilfer Straße, Shopping street in Vienna, Austria
Mariahilfer Straße is a shopping street in Vienna that stretches across several districts from MuseumsQuartier to Auer Welsbach Park. It connects hundreds of shops, restaurants and service establishments along a continuous corridor in the western city center.
Beneath the current pavement lies a Roman road that connected Vienna to Linz, uncovered during excavations in the early 20th century. The present-day street developed along this ancient route and became the main westward artery over the centuries.
The section between Westbahnhof and MuseumsQuartier shows a dense pattern of international fashion brands alongside Austrian design boutiques and traditional coffeehouses. At the intersections, musicians or street artists often perform while pedestrians stroll along the wide sidewalks or sit at outdoor terraces.
The section between Westbahnhof and MuseumsQuartier is car-free, making it easy to walk or cycle through the area. Several subway stations along the route provide convenient access to different parts of the shopping zone.
Locals often call the street simply Mahü, a shortened nickname used more often in daily conversation than the full name. At roughly 1.8 kilometers, it forms the longest continuous retail area in the city.
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