774 inc., Talent agency in Shinjuku, Japan
774 inc is a talent management company in Shinjuku that manages and produces teams of virtual YouTubers through specialized groups including AniMare, VApArt, HoneyStrap, and SugarLyric. From its central Tokyo headquarters, it coordinates live streaming events, video productions, and social media activities for its roster of digital performers.
The company was founded on July 2, 2012, and launched its first virtual YouTuber group, AniMare, in mid-2018 to pioneer digital entertainment. This early expansion marked its emergence as a key player in managing and promoting virtual creators across Japan.
The agency represents digital performers using anime-style characters, embodying contemporary Japanese entertainment culture and how creators connect with audiences through streaming platforms.
Visitors can explore the online channels and social media profiles of individual virtual performers to discover their content and streaming schedules. It helps to visit specific group channels to find the type of entertainment that suits your interests.
Each virtual performer receives an individual character design, personal narrative, and specialized content strategy crafted to build a dedicated audience following. This thoughtful character development allows every performer to stand apart and establish their own identity in the competitive streaming market.
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