Tilda, Rice and craft brand in London, United Kingdom
Tilda is a brand established in the United Kingdom that offers long-grain rice and craft supplies. The company distributes both rice products and handicraft materials such as fabrics and sewing kits through various retail channels.
The company started in the 1970s by bringing quality rice to British consumers. Later it expanded into craft supplies, creating a two-part business model.
Tilda expanded into crafting supplies in 1999 with the introduction of Easter sewing kits, leading to a complete collection of fabric patterns and craft materials.
The products are available in many British supermarkets and specialty shops as well as through online retailers. Both product lines are regularly updated and therefore available in varying amounts depending on the season.
The brand maintains two distinct product lines: premium rice varieties and seasonal craft collections featuring textile patterns and sewing materials.
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