Principal Tower, Modern high-rise building in Shoreditch, London
Principal Tower is a modern high-rise in Shoreditch with 51 floors and a glass facade that opens toward the surrounding city like a mirror. The building combines office, residential, and retail functions in a single complex at the boundary between several districts.
The building was designed by Foster and Partners and opened in 2017 as one of the newest additions to London's skyline. Completion of the initial operational phase occurred two years later, marking full activation of the complex.
The tower is recognized locally as a landmark symbolizing the connection between established business districts and modern technology centers. Visitors and workers experience the surrounding area as a vibrant meeting point between different parts of the city.
The building is just a few minutes from Liverpool Street and can be reached easily by public transport. Its closeness to Shoreditch High Street makes it simple to explore the local shops, cafes, and restaurants in the neighborhood.
Amazon occupies a major presence in this complex, shaping daily activity throughout and around the building. The company's significant footprint has influenced how the entire surrounding neighborhood continues to develop.
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