Up-Down, Gaming pizzeria on Brady Street, Milwaukee, US
Up-Down is a two-story gaming pizzeria in Milwaukee housing more than 60 arcade games from the 1980s and 1990s, supplemented by three skee-ball alleys and Nintendo consoles. The venue combines vintage game machines with a full selection of regional beers and pizza service, creating a casual entertainment experience.
The building began as a coal merchant office and became a gas station during the 1920s. It later served as a dry cleaner, tire shop, and comedy venue before transforming into its current gaming and dining concept.
The venue celebrates Milwaukee's beer scene with 59 taps featuring regional breweries such as Lakefront and Good City alongside other local producers. The space encourages guests to explore these regional drinks while experiencing the social rhythm of Brady Street's entertainment district.
The place opens at 3 PM on weekdays and 11 AM on weekends, staying open until 2 AM daily. The venue accommodates up to 320 guests with both indoor and outdoor spaces overlooking Brady Street for flexible seating options.
The building features 19th-century warehouse elements including steel columns paired with modern gaming and dining amenities. This combination creates a distinctive setting where industrial heritage and contemporary entertainment merge throughout the space.
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