El Preferido de Palermo, Argentinian restaurant in Palermo Soho, Buenos Aires.
El Preferido de Palermo is housed in a pink-painted building in Palermo Soho with an L-shaped marble counter serving as the heart of the space, where guests can taste homemade cured meats crafted by master butcher Guido Tassi. The layout combines a grocery section, bar, and dining area within the same rooms.
The establishment opened in 1952 and stands directly across from the birthplace of writer Jorge Luis Borges. It underwent a major redesign in 2019 under the direction of the team behind the acclaimed restaurant Don Julio.
The space blends the role of a traditional shop, grocery store, and dining venue, reflecting how Buenos Aires residents have long mixed commerce with daily meals. Locals and visitors alike gather at the marble counter to eat, shop, or simply linger over a drink.
The restaurant is open in the evening hours daily, with pricing varying between the shop area and the main dining section. Cash payments are preferred, and the space tends to be quieter during the day and livelier as the night progresses.
The restaurant ranked 16th in Latin America's 50 Best Restaurants in 2023, a recognition that drew international attention. Owner Pablo Rivero partners with small-production wineries and curates selections that pair with the traditional dishes served here.
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