Piccadilly Lights, Tourist attraction in City of Westminster, London
Piccadilly Lights is a large curved digital advertising screen at the busy intersection of Piccadilly Circus in the City of Westminster, London. It faces the street directly and displays moving images and videos in high resolution, visible from the pavement across the road.
Electric advertising signs appeared at Piccadilly Circus in the late 19th century, gradually shaping the look of the junction after dark. Over the following decades, separate illuminated boards were progressively replaced until a single large digital screen took over the space.
The Piccadilly Lights are closely tied to the identity of the area and are used during national celebrations or major events to display special messages. Below the screen, a flexible space called The Venue allows brands and organisations to engage directly with the public passing through.
The Piccadilly Lights can be seen for free from the street at any time without a ticket. The display stands out most clearly in the evening when daylight fades, so that is a good time to pass by.
The screen can react to real-time data such as weather conditions, traffic, or nearby events and adjust the content it shows accordingly. This means two visitors passing at different times of day may see something entirely different on the same display.
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