Il Magico Paese di Natale

Il Magico Paese di Natale is a Christmas market in Govone featuring over 100 wooden chalets that sell regional foods, handcrafted goods, and seasonal items from Northern Italy. The market spreads around the 18th-century Castle of Govone, creating a festive setting with diverse shopping and dining options.

This market was created to celebrate Christmas traditions around Castle Govone, which once belonged to the Royal House of Savoy. The castle itself dates to the 18th century and now holds UNESCO World Heritage status, giving the location historical importance.

Local artisans showcase traditional techniques throughout the market, and families can watch craftspeople at work creating regional goods. These demonstrations help visitors understand the heritage behind the handmade products they encounter.

The market operates from November through December with shuttle services running from Asti train station to the venue. Visitors should wear warm clothing since most activities happen outdoors, and the grounds can get muddy or icy depending on weather conditions.

Children can visit Santa Claus in his dedicated house within the castle, where professional actors perform daily Christmas stories and theatrical shows. These interactive performances blend storytelling with traditional holiday magic for young visitors.