Dům módy, Fashion house building in New Town, Prague, Czech Republic

Dům módy is a six-story building on Wenceslas Square featuring a symmetrical facade with large glass windows and stone architectural details. Inside, multiple retail spaces are organized across the floors and served by elevators for easy access to all levels.

The plot held the Baroque corner house U Kominíků, with a café later moved to the first floor of an Art Nouveau building erected there in 1914 and frequented by T. G. Masaryk. That building was wrecked in a German air raid during the 1945 Prague uprising, and the plot was nationalised after 1948. The present department store was built in 1954–1956 to Josef Hrubý's design and opened on 8 July 1956.

The name Dům módy (House of Fashion) refers to its purpose as a textile and clothing store. It employed the country's first professional fashion models, and the first fashion shows were held nearby at the Hotel Jalta under the state institute ÚBOK. Model Marta Pospíchalová-Kaňovská and later film director Věra Chytilová worked here.

Dům módy stands at the upper end of Wenceslas Square, with its corner entrance at the junction of Václavské náměstí and Krakovská. The sales floors occupy the ground floor and six upper storeys, with the glazed display windows running up every level except the attic floor. The building has been a listed monument since 13 December 1992.

The relief above the central entrance was made by sculptor Vladimír Janoušek, and its motif follows the style of socialist realism. Large illuminated "Dům módy" signs stand on the roof and the side gable. The building has been listed as a cultural monument since 13 December 1992.