Alamo Drafthouse New Mission Cinema, Historic movie theater in Mission District, San Francisco, United States.
Alamo Drafthouse New Mission Cinema occupies the 1916 New Mission Theater at 2550 Mission Street, a building listed on the National Register of Historic Places since November 9, 2001. The Reid Brothers designed it, and Timothy Pflueger remade it in Art Deco style in 1932 for the Nasser Brothers circuit. Its 70-foot marquee sign remains a local landmark above the Mission Street frontage.
The building was designed by the architectural firm Reid & Reid and opened in 1916 as a neighborhood movie theater. After decades of use and a period of closure, it was restored and reopened under the Alamo Drafthouse brand, which kept many of the original interior features in place.
The theater's name comes from the New Mission Theater, which opened in 1916 at 2550 Mission Street and kept its name when Alamo Drafthouse reopened it in December 2015. Its 70-foot marquee sign, a local landmark, still marks the Mission Street frontage.
Arriving a few minutes early is a good idea, as food and drink orders are placed before the screening starts using a small card at your seat. Staff bring everything to the table without disturbing the film, so there is no need to get up once the show begins.
The theater enforces a no-talking and no-phone policy during every screening, and guests who break the rule after one warning are asked to leave. This policy is taken seriously enough that it has become one of the main reasons people choose to come here over other theaters in the city.
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