Chest opened
+${chestReward.xp} XP
Explorer
NOUVEAU ×${chestReward.collectible.quantity}
tapez pour fermer

See the monuments around you in AR Open chests in the app

Around Us is built for your phone — point your camera at the streets and discover the monuments and places around you in augmented reality. Around Us is built for your phone — chests unlock when you walk, explore and capture nearby places.

•

Enable Location

We need your location to show you interesting places around you

Discover nearby places

Find interesting locations and hidden gems around you

Precise directions

Get accurate directions and distances to places

Your location is never shared with other users. It's only used when you tap the location button.

Michelides Tobacco Factory

Log in to your account

Start exploring — it's free

Trusted by 94,250 travelers worldwide

Continue with Google
Continue with Apple
or

We will send you a code to connect

By continuing, you accept our Terms and Conditions and our Privacy Policy

Check your inbox

We've sent a pincode in your inbox. Please enter the code below.

Michelides Tobacco Factory

Michelides Tobacco Factory, Art Deco tobacco factory in Northbridge, Western Australia.

The Michelides Tobacco Factory was a two-story building in Northbridge with geometric patterns and vertical lines typical of industrial Art Deco architecture. Its facade displayed the clean forms and functional design elements that defined manufacturing buildings of that period.

Michelides Ltd built the first stage in 1922 on the corner of Lake and Roe Streets, opened by Premier Sir James Mitchell in October 1922. A two-storey Art Deco extension by Oldham, Boas and Ednie-Brown followed on Roe Street in 1934, and in 1936 the 1922 building was upgraded and joined to it as one structure. Tobacco harvesting ended in late 1959 and cigarette production early in 1960.

The factory's name comes from Michelides Ltd, a Western Australian company that grew tobacco and made cigarettes, moving from hand-rolling to mechanised production to raise its market share. The site later housed Peters Ice Cream and then Tony Barlow Menswear, which traded there for 20 years until 2009.

The building stood at the corner of Lake and Roe Streets in Northbridge. It was demolished in 2014 after the City of Perth approved demolition in January 2014, so no structure remains; visitors can consult the Museum of Perth's social media archive for photographs and campaign material.

After its tobacco operations, the building found new life housing Peters Ice Cream and later Tony Barlow Menswear, demonstrating how industrial structures were repurposed for different commercial ventures. These adaptations show the flexibility of solid Art Deco construction to serve changing community needs over decades.

The community of curious travelers

AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 94,250 contributors worldwide.

Start exploring
Inception
1923
Architectural style
Art Deco
Floors above the ground
2
GPS coordinates
-31.94800,115.85600
Latest update
October 29, 2026 03:28
Reviews
Share your experience

No review yet

Discussions
Start a discussion...

No discussion yet

« Michelides Tobacco Factory - Art Deco tobacco factory in Northbridge, Western Australia » is provided by Around Us (aroundus.com). Images and texts are derived from Wikimedia project under a Creative Commons license. You are allowed to copy, distribute, and modify copies of this page, under the conditions set by the license, as long as this note is clearly visible.

Discover hidden gems everywhere you go!

From secret cafés to breathtaking viewpoints, skip the crowded tourist spots and find places that match your style. Our app makes it easy with voice search, smart filtering, route optimization, and insider tips from travelers worldwide. Download now for the complete mobile experience.

Around Us App Screenshot
❝

A unique approach to discovering new places❞

— Le Figaro

❝

All the places worth exploring❞

— France Info

❝

A tailor-made excursion in just a few clicks❞

— 20 Minutes

Around Us
Travel Guide & Maps
Download

Send to your phone

QR Code
1

Open the camera app on your mobile.

2

Point at the QR code with your camera. A notification will appear.

3

Tap the notification to open the link.