Big Lemon & Paeroa bottle, Visual artwork in Paeroa, New Zealand.
The Big Lemon & Paeroa bottle is a 6.8-metre concrete-ring statue of a brown soft-drink bottle, standing on a circular stone-tiled plinth in Ohinemuri Reserve. Yellow lettering reads "FLAVOURED BEVERAGE" and a yellow circle holds "LEMON AND PAEROA"; a red ribbon banner sits below, with moulded bubbles near the base.
The structure began in 1967 as a replica space rocket built for Paeroa's Christmas promotion, with the motto "Paeroa rockets into Christmas". Its concrete troughs, cone and fins were reused at Christmas 1968 to build the Lemon & Paeroa bottle. Dismantled as a traffic hazard, it was reinstated in 1969 and made permanent by Schweppes, then owner of the brand. On 12 November 2002 it was moved from State Highway 2 to the Ohinemuri Reserve, watched by about 100 residents during a 40-minute operation.
The container design refers to a carbonated lemon drink from the region that is now found in many homes across the country. Travelers often stop to photograph themselves in front of the replica and acknowledge the link between Paeroa and this well-known refreshment.
The bottle stands in the Ohinemuri Reserve, a park the council built around it after the statue was moved there from State Highway 2 on 12 November 2002. Lemon trees and lemon-shaped rubbish bins surround the plinth, and the branding is maintained by Coca-Cola Europacific Partners rather than the council that owns it.
The bottle began in 1967 as a concrete space rocket for Paeroa's Christmas promotion, with the motto "Paeroa rockets into Christmas". Its materials were reused in Christmas 1968 to build the Lemon & Paeroa bottle. In 2013 a Whittaker's delivery van was parked beside it to look as if it had crashed into the statue.
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