Ford Motor Company Assembly Plant
The Ford Motor Company Assembly Plant is a four-story brick building constructed in 1914 and located on Ponce de Leon Avenue. The structure features large metal-pane windows, concrete columns with mushroom-shaped tops, and a roofline with elevator towers and a water tank, with a showroom at the front and manufacturing area behind.
The building was designed by architect John Graham in 1914 and began assembly operations in 1915, producing models such as the Model T, Model A, and V-8 through 1937. Ford sold the plant to the War Department in 1942, which used it for military storage and offices, after which the company shifted production to a new facility in nearby Hapeville.
The name reflects its original purpose as Ford's car assembly facility serving the southern region. Today, locals and visitors see it as a symbol of Atlanta's industrial past, and its conversion to apartments and shops shows how the city preserves its history while adapting spaces for modern living.
The building is located on Ponce de Leon Avenue in the Poncey-Highland neighborhood and is now easily accessible with retail shops and residences at street level. Visitors can view the exterior and explore the architectural features, particularly the large windows and brick structures that reflect its industrial past.
The plant produced approximately 22,000 vehicles per year at its peak, assembling multiple generations of Ford models on a single site. This high production rate made it one of the most significant factory locations in the Southeast and demonstrated the efficiency of early industrial design with its large windows and open spaces.
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