780 N. Highland Ave., Historic building in Virginia-Highland neighborhood, Atlanta, United States.

780 North Highland Avenue is a contributing property to the Virginia-Highland Historic District, listed on the National Register of Historic Places. In 2012 the building's historic details were covered with a layer of wood, over which a new facade was built for the Glamour Paws pet boutique. The NRHP listing does not prevent demolition or exterior alteration; only local historic district designation does.

In June 1999 developer Doug Landau, who had bought the building then known as "The Alley", planned to demolish it for a parking structure; the Virginia-Highland Civic Association opposed the plan and it failed. The building is a contributing property to the Virginia-Highland Historic District on the National Register of Historic Places, a designation that does not by itself prevent demolition or exterior alteration.

The building is a contributing property to the Virginia-Highland Historic District, listed on the National Register of Historic Places. That designation does not prevent demolition or exterior alteration; only local historic district status does. In 2012, a renovation that covered historic details under wood and added a new facade drew objections from dozens of residents, while a smaller group defended the merchants' right to design their storefront.

The building stands at 780 North Highland Avenue in the Virginia-Highland neighbourhood, at the corner of Highland Avenue and Virginia Avenue. It is a contributing property to the Virginia-Highland Historic District, but that National Register status does not protect it from demolition or exterior alteration; only a local historic district designation would.

The building served as a filming location for multiple television series in the early 2010s. These productions helped bring attention to the neighborhood beyond typical visitors.