Broad Street Historic District, Historic district in Augusta, US.

Broad Street Historic District is a protected neighborhood in Augusta containing 158 buildings with varied architectural styles from different eras. The structures line Broad Street between 5th and 13th Streets and display a mix of designs from the past.

This neighborhood was added to the National Register of Historic Places in 1980, protecting its historical character. The designation helped secure its buildings and identity for future generations.

The Haunted Pillar's name comes from a ghost story published in 1930, when Augusta paid the New York firm AuLockhart International $37,500 to $50,000 to draw tourists. Local lore held that a preacher denied the right to preach there cursed the spot, warning that a great wind would spare one pillar and that anyone removing it would be struck dead. The pillar was destroyed by a car collision on December 17, 2016.

Broad Street runs from 13th to 5th Streets, with double-sided median parking at its widest section near 13th Street. A renovation begun in July 2025 will cut parking from 760 to 590 spaces, with replacement spaces added on parallel Reynolds and Ellis Streets; Ellis is being converted to one-way. The work focuses on the median between 15th and 5th Streets.

The pillar was destroyed, not removed, on December 17, 2016, when a car struck it. Its ghost story was invented in 1930, when Augusta paid the New York firm AuLockhart International $37,500 to $50,000 for a tourist campaign, and the firm placed the tale in newspapers nationwide.